Creative marketing, video, and brand storytelling.
Campaigns. Content. Brand. Strategy.
TRAVEL CAMPAIGN
Travel. It’s still magical.
A/B email campaign & video creative | 4-week CRM email campaign
This project was built around a single video commercial supported by two distinct CRM email campaign directions for A/B testing. Both campaigns were designed to reconnect with travelers who had not yet fulfilled their travel dreams or had not traveled in more than six years.
Campaign A took a more traditional and emotionally sophisticated approach, centered on beauty, peace, and nostalgia. Campaign B introduced a more playful and unexpected concept, drawing on joy, wonder, and a sense of childhood freedom.
My role included concept development, video creative, and campaign messaging, along with the design and execution of both four-week email campaign paths. The goal was to explore two emotional approaches while reinforcing the same brand message: travel is still magical.
Ad campaign for travel. Marketing collateral includes an A/B Email Test - but the commercial remained the same for both. I was tasked with creating all campaign components from start to finish.
WEEK 1 - EMAIL CAMPAIGN
WEEK 2 - EMAIL CAMPAIGN
WEEK 3 - EMAIL CAMPAIGN
WEEK 4 - EMAIL CAMPAIGN
WEEK 1 - EMAIL CAMPAIGN
WEEK 2 - EMAIL CAMPAIGN
WEEK 3 - EMAIL CAMPAIGN
WEEK 4 - EMAIL CAMPAIGN
